Miami Race Weekend is one of the most anticipated weekends on the city’s social calendar, bringing together the worlds of motorsports, sports, entertainment, fashion and luxury.
For the 2026 Miami Race Weekend, B4U Miami was proud to be part of the exclusive Sports Illustrated and Authentic Brands Group Race Weekend Kickoff, held at the iconic Surf Club Restaurant at the Four Seasons Hotel at The Surf Club in Surfside, Miami. Click here to see recap video posted by Sports Illustrated!
The invitation-only celebration was hosted by Authentic Brands Group Founder, Chairman and CEO Jamie Salteralongside Kevin Hart, bringing together an impressive group of athletes, entertainers, entrepreneurs, celebrities and motorsports personalities.
A Star-Studded Guest List
The evening welcomed some of the most recognizable names across sports, entertainment and culture.
Guests included Kevin Hart and Eniko Hart, Hailey Bieber, Alix Earle, Serena Williams, Draymond Green, Rich Paul, Shaun White, Tyreek Hill, Caroline Wozniacki, Daymond John, Kevin O’Leary, Tommy Mottola, Thomas Keller, Al Harrington, David Solomon, Mario, Bertrand Meylan, Bethenny Frankel and Xandra Pohl, among others.
The event brought together an especially diverse group of personalities — from tennis and basketball to football, fashion, music, business and entertainment — creating the kind of high-profile atmosphere that has become synonymous with Miami Race Weekend.
Racing Legends & Formula 1
Motorsports was naturally at the heart of the celebration, with Formula 1 driver Pierre Gasly and NASCAR champion Jimmie Johnson among the notable guests in attendance.
Gasly, who was competing for Alpine during the Miami Grand Prix weekend, brought a direct Formula 1 connection to the evening, while Johnson represented one of America's most celebrated racing careers.
Their presence added to an evening that perfectly captured the excitement building throughout Miami ahead of race weekend.
B4U Miami: Creating the Atmosphere
For B4U Miami, being part of this exclusive celebration was an opportunity to contribute to the visual experience of an event surrounded by some of the biggest names in sports and entertainment. Click here to see our very own recap video!
Our team provided event décor designed to complement the sophisticated atmosphere of The Surf Club, creating an elevated look that fit naturally within the venue and the overall aesthetic of the evening.
At B4U Miami, we specialize in bringing concepts to life through balloons, florals, event décor and coordination, creating customized installations for luxury celebrations, hotels, brands, private events and major Miami experiences.
From the initial concept through installation, every detail is designed with the environment, occasion and guest experience in mind.
A Miami Moment
The Sports Illustrated and Authentic Brands Group Race Weekend Kickoff was a perfect reflection of what makes Miami Race Weekend so special — an intersection of motorsports, sports, entertainment, fashion and luxury, all coming together in one of the city's most iconic settings.
B4U Miami was honored to be part of the evening and to help bring its visual experience to life at The Surf Club.
B4U Miami
Balloons • Flowers • Event Décor & Coordination
Miami & South Florida
From concept to installation, we create experiences designed to be remembered.